Self-check tools
Check your own website in five minutes.
Every check here uses a public tool — Google’s, ICANN’s, WebAIM’s. Nothing you type is sent to us, and the results are yours to keep.
Checking:
Check 1 of 10 · about 2 minutes
How fast your site feels on a phone
Most patients find you on a phone, and they decide in seconds. A slow first load is the most common reason someone leaves before they ever see your practice.
How to check
Open PageSpeed Insights with your site already filled in.
Read the Mobile score first — that is what most patients experience.
Find "Largest Contentful Paint": how long until the main thing on the page appears.
Open PageSpeed Insights
Enter your site above to prefill
What good looks like
90 to 100 is good, 50 to 89 needs work, under 50 is poor. Largest Contentful Paint under 2.5 seconds is good; over 4 seconds is poor. These are Google’s published thresholds.
If it needs work
Speed is usually fixable without a rebuild — often it is oversized images or too many scripts loading at once.
The number moves a few points between runs. Read it as a band, not a single score.
Check 2 of 10 · about 2 minutes
Whether your contact links actually work
A patient who taps your phone number expects a call to start, and one who taps your email expects their mail app to open. When those links are written wrong, the patient just leaves — and you never know they were there.
How to check
On your phone, open your site’s footer and tap the email address — your mail app should open.
Tap the phone number — your phone should offer to call.
Open your contact form and check where messages are meant to go. Do not send a test unless you can watch that inbox.
Open your site
Enter your site above to prefill
What good looks like
The email opens a mail app, the phone offers to dial, and someone can tell you where form messages arrive.
If it needs work
If the email link does nothing when you tap it, it is usually written with the wrong link type — a five-minute fix.
Check 3 of 10 · about 2 minutes
What Google holds under your name
Google keeps its own list of your pages. Seeing that list the way Google does tells you whether every page is one you meant to publish — and whether anything is missing.
How to check
Open the search — it lists the pages Google has for your site.
Scan the titles for anything you do not recognise: unfamiliar product names, pages in another language, listings you never made.
Note any page that should be there but is not, and any title that is just your practice name or "Home".
Open the Google search
Enter your site above to prefill
What good looks like
Every result is a page you recognise, with a title that says what it is.
If it needs work
Old or unwanted listings are cleared through Google Search Console — that does not need a new website.
Check 4 of 10 · about 3 minutes
Whether your address matches everywhere
Google cross-checks your name, address and phone number across the web when it decides which practices to show nearby. When those details disagree, you are harder to find — and a patient with the wrong address is a patient who does not arrive.
How to check
Search your practice name.
Compare the address, suite number and phone on your site, your Google listing, Yelp, Facebook and Healthgrades.
Note anywhere an old address or a different suite still shows.
Search your practice
Enter your site above to prefill
What good looks like
One name, one address, one phone number — the same everywhere a patient might look.
If it needs work
Fixing the listings that disagree is straightforward once you know which ones they are.
Check 5 of 10 · about 3 minutes
Where your reviews live, next to your neighbours’
Reviews are often the first thing a patient reads about you, and they read yours right next to the practice down the street. Knowing what they see is the first step to shaping it.
How to check
Search your name plus "reviews".
Count the reviews and the rating on Google, then on Facebook and Yelp.
Do the same for two practices near you.
Check that your own site shows real, recent reviews — not placeholders.
Search your reviews
Enter your site above to prefill
What good looks like
Recent reviews with real names and dates, replied to — and the same ones on your site that patients find on Google.
If it needs work
A steady trickle of honest reviews does more than a one-time push. Asking every patient at checkout is the simplest place to start.
There is no magic number here. The comparison with your neighbours is what tells the story.
Check 6 of 10 · about 2 minutes
The padlock, and who can reach your login
The padlock in the address bar is what tells a patient it is safe to type on your site. It is also one of the first things Google checks.
How to check
Look for the padlock in the address bar when you are on your site.
Open Google Safe Browsing for your site.
Try your login page at a common address like /wp-login.php — note if a login form shows to anyone who visits.
Open Safe Browsing
Enter your site above to prefill
What good looks like
The padlock is there, Safe Browsing says "No unsafe content found", and your login is not sitting at an easy-to-guess address.
If it needs work
If a past security issue turns up, it is usually a contained cleanup — worth handling promptly, and not a reason to panic.
Check 7 of 10 · about 2 minutes
When your domain name expires
Your domain is the address every patient and every email depends on. If it lapses, the site and the email go dark together — and getting it back can be slow.
How to check
Open the lookup with your domain filled in.
Find the expiration date and the registrar that holds it.
Check that someone at the practice — not a former vendor — has that login, and that auto-renew is on.
Open ICANN Lookup
Enter your site above to prefill
What good looks like
It expires more than a year out, auto-renew is on, and the login belongs to the practice.
If it needs work
If the login sits with someone you no longer work with, moving it back to the practice is worth doing now, calmly, before renewal time.
Check 8 of 10 · about 2 minutes
Whether your email can be spoofed
Two small settings decide whether someone can send email that looks like it came from your practice — and whether your own appointment reminders land in the inbox or the spam folder.
How to check
Open the DMARC check for your domain.
Then run the SPF check — change the action to "spf" and run it again.
"No record" on either one means anyone can send mail in your name, and your reminders may be filtered out.
What good looks like
One SPF record and one DMARC record, with DMARC set to "quarantine" or "reject" rather than "none".
If it needs work
Your email host, or whoever manages your DNS, adds these — usually about an hour of work.
Check 9 of 10 · about 3 minutes
Whether everyone can use your site
The same things that help a patient using a screen reader or larger text also help Google read your site — and accessibility is a real, often unnoticed source of legal exposure for practices.
How to check
Open WAVE with your homepage filled in.
Read the red errors first: missing labels, missing image descriptions, low contrast.
Set your phone’s text size larger and see whether your site still works.
Open WAVE
Enter your site above to prefill
What good looks like
No red errors on the homepage, and body text with a contrast ratio of at least 4.5 to 1 — the WCAG standard.
If it needs work
Most of what WAVE flags is fixable page by page, and the fixes tend to help your search visibility too.
Check 10 of 10 · about 2 minutes
What an AI assistant says about you
More patients are asking an assistant for a recommendation before they ever open a map. It is worth knowing what those answers say about your practice today.
How to check
Open an assistant with a patient’s question already written in.
Note whether your practice is named, and whether what it says is accurate.
Try again next month — the answers change over time.
What good looks like
Named, with accurate details, in at least one assistant.
If it needs work
Assistants lean on the same signals as local search — reviews, consistent listings, and one clear page per service. The earlier checks feed this one.
This is a snapshot, not a ranking. Read it as one observation on one day.
Already have a review from us?
How to read the review we sent
Keep means the page is doing its job — leave it be. Fix means a specific, worthwhile improvement we would suggest. Rebuild means the foundation is holding you back, and patching it costs more over time than replacing it. Most findings are Keep or Fix.
Some items on your review cost nothing and do not need us — you or your current provider can do them. We list those on purpose, because the point is a better site, not a bigger invoice.
Your part is about twenty minutes: point us at the site, answer a few questions, and tell us what matters to your practice. Our part is the rest.
We use Google Lighthouse — the same engine behind the speed check on this page — on mobile and desktop, looking only at public pages. Numbers move a little from run to run; the pattern does not.
Because you should not have to take our word for it. Every claim in your review points at a public tool you can open yourself — Google’s, ICANN’s, WebAIM’s — so you can see the same thing we saw.
